Sports Direct – Liverpool – Opening Hours & Store Details Sports Direct Store is directly on South John Street, about a 0.31 mile driving distance south-east from the centre of Liverpool (by Liverpool James Street Station). The store is an important addition to the areas of Liverpool City Centre, Everton, Seacombe, Vauxhall, Knowledge Quarter, Islington, Birkenhead and Ropewalks. Doors are open here today (Friday) from 9:00 am until 8:00 pm, for those who’d like to drop in. For other information about Sports Direct Liverpool, including the hours of business, address and phone info, please refer to the sections on this page.