Nike – White City, London – Opening Hours & Store Details Nike is located directly in Westfield London Shopping Centre on Ariel Way, approximately 4.00 miles west from the centre of London, in White City (not far from White City Bus Station). The store is delighted to serve people within the locales of Underwood House, Apex Court, Vinery Way Village, Shepherd’s Bush, Sycamore House, More West, Notting Hill and Richford Gate. Today (Friday), service starts at 10:00 am and ends at 10:00 pm. Read the information on this page for Nike White City, London, including the operating hours, address particulars, direct telephone and other info.