Sports Direct – Altrincham – Opening Hours & Store Details Sports Direct Store is directly situated in Altrincham Retail Park on George Richards Way, about a 1.00 mile driving distance north from the centre of Altrincham (nearby Davenport Lane Bus Stop). This store is a handy addition to the locales of Brooklands, West Timperley, Altrincham Town Centre, Oldfield Brow, Broadheath, Dunham Town, Navigation Road and Timperley. If you plan to drop by today (Friday), its open hours are 9:00 am – 8:00 pm. Here, on this page, you will find additional information about Sports Direct Altrincham, including the hours of business, store address and email info.