Sports Direct – Basingstoke – Opening Hours & Store Details Sports Direct Store, which currently occupies a suite in Festival Place Shopping Centre, is located on The Walk, about a 0.23 mile driving distance south-east from the centre of Basingstoke (nearby Basingstoke Bus Station). The store is situated in a convenient location for customers from Popley, South Ham, Black Dam, Basingstoke, Houndmills, Riverdene, Oakridge and Kings Furlong. Doors are open here today (Friday) from 9:00 am until 7:00 pm. On this page you may find all the beneficial information about Sports Direct Basingstoke, including the hours of business, location particulars or telephone number.