Sports Direct – Bethnal Green, London – Opening Hours & Store Details Sports Direct Store sits at 83-89 Mile End Road, about a 3.41 mile distance east of the centre of London, in Bethnal Green (by Booth Memorial Bus Stop). This store is an added feature to the areas of Bethnal Green, Limehouse, Shadwell, Stepney, Wapping, Mile End, Haggerston and Whitechapel. If you plan to drop in today (Friday), its store hours are 9:00 am until 7:00 pm. Please review the sections on this page about Sports Direct Bethnal Green, London, including the opening hours, navigation, direct contact number and additional details.