Sports Direct – Beverley – Opening Hours & Store Details Sports Direct is found in Flemingate Shopping Centre on Armstrong Way, about a 0.61 mile driving distance east of the centre of Beverley (by Beverley Station). This store provides service chiefly to the areas of Hull Bridge, Molescroft, Westmead, Woodmansey, Park Home Estate, Weel and Beverley Town Centre. Today (Friday), you can swing by 9:00 am until 6:00 pm. For further information about Sports Direct Beverley, including the hours of business, place of business info and phone info, please refer to the sections on this page.