Sports Direct – Birmingham – Opening Hours & Store Details Sports Direct Store is positioned at 25/27 Greenwood Way, approximately a 6.37 mile drive east of the centre of Birmingham (near Moorend Ave / Willow Way Bus Stop). This store is situated fittingly to serve those from the districts of Coleshill, Kingshurst, Marston Green, Chelmsley Wood Town Centre, Tile Cross, Shard End, Fordbridge and Coleshill Heath. Today’s (Friday) business times are 9:00 am to 6:00 pm. Please see this page for additional information regarding Sports Direct Birmingham, including the working hours, place of business address details and direct number.