Sports Direct – Boston – Opening Hours & Store Details Sports Direct Store, which occupies a convenient location in Boston Shopping Park, is situated on Horncastle Road, approximately 0.37 miles north-east from the centre of Boston (a few minutes walk from Parkside Surgery Bus Stop). This store is properly situated to serve customers from the areas of Staniland, Witham, Boston Town Centre, Trinity, St Thomas, Fenside, Bargate and Skirbeck. Today (Friday), you can drop in 9:00 am until 8:00 pm. On this page you can find all the information about Sports Direct Boston, including the opening hours, address description and direct contact number.