Sports Direct – Botley, Oxford – Opening Hours & Store Details Sports Direct Store is ideally situated on West Way, a 1.61 mile distance west from the centre of Oxford, in Botley (just off Botley Interchange of A34 / Southern By-pass Road). This store chiefly serves people from the locales of North Hinksey, West Oxford, North Oxford, Binsey, Jericho, Botley, Osney and Dean Court. Today (Friday), business hours begin at 9:00 am and continue until 8:00 pm. Working times, navigation and email info for Sports Direct Botley, Oxford can be found on this page.