Sports Direct – Brent Cross, London – Opening Hours & Store Details Sports Direct Store lies on Tilling Road, a 6.08 mile drive north-west of the centre of London, in Brent Cross (alongside Brent Cross Interchange of A406 / North Circular Road). This store is situated fittingly to serve those from the districts of North Cricklewood, Hendon Central, Golders Green, Cricklewood, Hendon, Brent Cross, West Hendon and Dollis Hill. If you plan to swing by today (Friday), its hours of business are 9:00 am to 8:00 pm. On this page, you can find information about Sports Direct Brent Cross, London, including the hours of operation, place of business info and direct number.