Sports Direct – Bridlington – Opening Hours & Store Details Sports Direct Store is found in an ideal spot in Promenade Shopping Centre at 28 The Promenades, about a 0.46 mile driving distance east of the centre of Bridlington (not far from Bridlington Bus Station). The store is happy to provide service to people within the locales of West Hill, Old Town, Hilderthorpe, Bridlington Town Centre, Bessingby and Sewerby. Today (Friday), you can visit from 9:00 am – 6:00 pm. Please see this page for the specifics on Sports Direct Bridlington, including the working hours, local map, direct telephone and more info.