Sports Direct – Chelmsford – Opening Hours & Store Details You’ll find Sports Direct Store at 21-23 High Chelmer, a 0.19 mile distance south-east of the centre of Chelmsford (nearby Retail Market Bus Stop). The store serves the patrons of Chelmer Village, Great Baddow, Marconi Evolution, Melbourne, Moulsham, City Side West, Chelmsford Town Centre and Springfield. Operating hours today (Friday) are from 9:00 am to 6:00 pm. This page will supply you with all the information you need on Sports Direct Chelmsford, including the store hours, store address, customer rating and other relevant info.