Sports Direct – Cheltenham – Opening Hours & Store Details Sports Direct Store, which currently occupies a unit in Gallagher Retail Park, is situated on Tewkesbury Road, about a 1.71 mile distance north-west of the centre of Cheltenham (close to Sainsbury’s Bus Stop). Patrons can easily travel here from Arle, Hesters Way, Alstone, Rowanfield, St Mark’s, Cheltenham Town Centre, Kingsditch and Fiddler’s Green. Doors are open here today (Friday) from 9:00 am to 8:00 pm. This page will provide you with all the information you need about Sports Direct Cheltenham, including the hours of opening, place of business address, direct phone and further significant details.