Sports Direct – Coleraine – Opening Hours & Store Details Sports Direct Store can be found in Diamond Shopping Centre on Bridge Street, about a 0.35 mile drive west of the centre of Coleraine (by Diamond Centre). The store is delighted to serve patrons within the districts of Somerset, Churchland, Milburn, Waterside, Killowen, Spittle Hill, Coleraine and The Crannagh. Business hours for today (Friday) are from 9:30 am to 8:00 pm. Read the information on this page for Sports Direct Coleraine, including the working times, store address info, customer experience and more.