Sports Direct – Coventry, Central Six – Opening Hours & Store Details Sports Direct Store, which currently occupies a unit in Central 6 Retail Park, is located on Warwick Road, about a 0.30 mile distance south of the centre of Coventry (right off Junction 7 of A4053 / Ringway Queens). The store chiefly serves the patrons in the districts of Spon End, Cheylesmore, Lower Stoke, Coventry City Centre, Earlsdon, Chapelfields, Hillfields and World Food. Today (Friday), it’s open from 9:00 am to 8:00 pm. On this page, you may find information about Sports Direct Coventry, Central Six, including the business times, directions or email contact.