Sports Direct – Coventry, Market Way – Opening Hours & Store Details Sports Direct Store is easily reached at 10-12 Market Way, approximately 0.26 miles east of the centre of Coventry (adjacent to Junction 6 of A4053 / Ringway Queens). This store is situated in a convenient location to serve the customers of City Wharf, Lower Stoke, Hillfields, Spon End, Coventry City Centre, Earlsdon, Cheylesmore and World Food. Its business times are 9:00 am until 6:00 pm today (Friday). Please review this page for the specifics on Sports Direct Coventry, Market Way, including the working hours, location particulars, product ranges and further information.