Sports Direct – Cowley, Oxford – Opening Hours & Store Details Sports Direct Store can be found in a convenient spot on Ambassador Avenue, approximately 2.97 miles south-east from the centre of Oxford, in Cowley (a few minutes walk from Mini Plant Oxford and Car Factory Gate Bus Stop). The store serves patrons from the districts of Littlemore, Greater Leys, East Oxford, Rose Hill, Wood Farm, Blackbird Leys, Horspath and Cowley. Today (on Friday) it’s open from 9:00 am to 8:00 pm. Here, on this page, you may find more information about Sports Direct Cowley, Oxford, including the operating times, place of business address or customer rating.