Sports Direct – Doncaster, White Rose Way – Opening Hours & Store Details Sports Direct Store can be found on White Rose Way, about 1.07 miles south from the centre of Doncaster (not far from Carriage Drive / White Rose Way Bus Stop). The store is an added feature to the districts of Hexthorpe, Balby, Doncaster Town Centre, Bessacarr, Hyde Park, Belle Vue, Alverley and Lakeside. Doors are open here today (Friday) from 9:30 am to 6:00 pm, for those who’d like to drop in. Read the information on this page for Sports Direct Doncaster, White Rose Way, including the hours of business, store address details, telephone info and more.