Sports Direct – Ely – Opening Hours & Store Details Sports Direct Store is directly positioned on Market Place, about 0.17 miles east of the centre of Ely (a few minutes walk from Waitrose Bus Stop). This store is situated in a convenient location to serve the people of Queen Adelaide, The Old Tannery, Sutton, Ely City Centre, Stuntney and Witchford. Today’s hours of operation (Friday) are from 9:00 am – 6:00 pm. Read the specifics on this page for Sports Direct Ely, including the business hours, directions, customer feedback and additional essential details.