Sports Direct – Farnborough – Opening Hours & Store Details Sports Direct Store is found in an ideal space in Princes Mead at 1 The Mead, approximately a 0.38 mile drive north-west from the centre of Farnborough (close to Eastmead Bus Stop). The store mainly provides service to customers from the areas of Blenheim Park, Burrow Hill, Lille Barracks, Frimley Bridge, Farnborough Town Centre, Gravely Corner, Mytchett and Frimley Green. Today (Friday), store hours start at 9:00 am and end at 6:00 pm. Please review the information on this page for Sports Direct Farnborough, including the opening hours, location particulars or contact details.