Sports Direct – Friern Barnet, London – Opening Hours & Store Details Sports Direct Store is set on Pegasus Way, approximately a 7.25 mile driving distance north of the centre of London, in Friern Barnet (not far from New Southgate Station). The store is glad to provide service to customers within the areas of Southgate, Wood Green, Palmers Green, North Finchley, Colney Hatch, Muswell Hill, Brunswick Park and New Southgate. Today (on Friday) it’s open from 9:00 am until 8:00 pm. On this page you may find all the beneficial information about Sports Direct Friern Barnet, London, including the store hours, address description or contact number.