Sports Direct – Gainsborough – Opening Hours & Store Details Sports Direct Store is found at 3943 Silver Street, about a 0.19 mile drive south-west of the centre of Gainsborough (by Gainsborough Bus Station). The store is located properly to serve those from the areas of Dog Island, Double Hills, Bole Ings, Morton Point, Gainsborough Town Centre, Flood Arches, Morton and Beckingham Yard. Doors are open here today (Friday) from 9:00 am until 6:00 pm. On this page you’ll find all the beneficial information about Sports Direct Gainsborough, including the operating hours, store address details or phone info.