Sports Direct – Great Yarmouth – Opening Hours & Store Details Sports Direct is currently situated in Market Gates Shopping Centre at 3 King Street, about 0.63 miles north from the centre of Great Yarmouth (near to Regents Road Bus Stop). This store is an added feature to the locales of Southtown, Barrack Estate, Runham Vauxhall, Great Yarmouth Town Centre, Cobholm Island, Northgate, Townlands and Newtown. Today’s (Friday) business times are 9:00 am – 6:00 pm. On this page, you can find information about Sports Direct Great Yarmouth, including the working hours, address description and phone number.