Sports Direct – Guildford – Opening Hours & Store Details You’ll find Sports Direct Store easily accessible in Ladymead Retail Park on Europa Park Rd, 0.93 miles north from the centre of Guildford (near to Ladymead Park-And-Ride Bus Stop). The store provides service mainly to the areas of Woodbridge Hill, Guildford Town Centre, Onslow Village, Park Barn, Westborough, Abbotswood, Bellfields and Charlotteville. If you plan to swing by today (Friday), its opening times are from 9:00 am until 8:00 pm. Please review this page for the specifics on Sports Direct Guildford, including the operating hours, local navigation, email contact and other information.