Sports Direct – Hanley – Opening Hours & Store Details Sports Direct Store can be found on New Century Street, a 0.56 mile distance west of the centre of Hanley (by Sainsburys Superstore Bus Stop). The store principally serves the patrons in the districts of Hanley Town Centre, Sneyd Green, Burslem, Stoke-on-Trent, Etruria, Joiner’s Square, Basford and Hartshill. It’s open from 9:00 am to 8:00 pm today (Friday). This page includes information on Sports Direct Hanley, including the store hours, place of business address details or customer experience.