Sports Direct – Interchange Retail Park, Bedford – Opening Hours & Store Details Sports Direct Store is found in Interchange Retail Park on Race Meadows Way, a 2.08 mile driving distance south-west from the centre of Bedford, in Kempston (alongside Elstow Interchange of A421 / Bedford Southern Bypass). This store looks forward to serving the patrons of Cauldwell, Kempston Town Centre, Elstow, Great Denham, Wixams, The Spinney, The Bury and Kingsbrook. Today (Friday), working hours begin at 9:00 am and end at 8:00 pm. Here you can find the specifics for Sports Direct Interchange Retail Park, Bedford, including the opening times, location description, direct phone and further significant information.