Sports Direct – Jersey – Opening Hours & Store Details Sports Direct Store can be found in an ideal spot at 8-18 King St, approximately 2.38 miles south-east of the centre of Jersey, in St Helier (nearby Voisin’s Retail and Broad Street Post Office Bus Stop). The store is glad to provide service to people within the locales of La Collette, St. Saviour, Le Dicq, Grands Vaux, Plat Douet, St. Helier, Havre des Pas and Five Oaks. Hours of operation today (Friday) are 9:00 am – 6:00 pm. For more information about Sports Direct Jersey, including the business hours, store address details and email info, please refer to the sections on this page.