Sports Direct – Kettering – Opening Hours & Store Details Sports Direct Store is found at 2 Northfield Avenue, about a 0.52 mile driving distance north-west of the centre of Kettering (near Madison Apartments Bus Stop). The store is proud to serve patrons within the districts of Weekley, Kettering Town Centre, Avondale, Brambleside, Warkton, Leisure Village, The Grange and Rushton. Today (Friday), hours of opening start at 9:00 am and end at 8:00 pm. This page will provide you with all the information you need on Sports Direct Kettering, including the open hours, local directions, customer experience and more relevant info.