Sports Direct – Lichfield – Opening Hours & Store Details Sports Direct Store is located directly in Three Spires at 810 Gresley Row, approximately 0.34 miles east of the centre of Lichfield (by Job Centre Bus Stop). The store serves the patrons of Gallows Wharf, Boley Park, Dimbles, Stowe, Nether Stowe, Darwin Park, Bobbie’s Bend and Lichfield City Centre. Today’s hours of operation (Friday) are from 9:00 am to 6:00 pm. Please review this page for the specifics on Sports Direct Lichfield, including the business hours, location info, phone number and more information.