Sports Direct – Lowestoft – Opening Hours & Store Details Sports Direct Store is currently situated at 114/116 London Road North, a 0.27 mile distance south from the centre of Lowestoft (by Lowestoft Bus Station). This store primarily provides service to patrons from the districts of Lawn E, Oulton, Lowestoft Town Centre, Children’s Corner, Lawn B, Lawn D, Lawn A and Lawn C. Opening times for today (Friday) are from 9:00 am to 6:00 pm. This page will supply you with all the information you need about Sports Direct Lowestoft, including the operating hours, place of business address, direct contact number and additional details.