Sports Direct – Morecambe – Opening Hours & Store Details Sports Direct Store is found in an ideal spot in Sunnycliffe Retail Park on Mellishaw Lane, a 1.59 mile drive south-east from the centre of Morecambe (not far from White Lund Industrial Estate). This store is a beneficial addition to the areas of Scale Hall, Abraham Heights, Marsh, Torrisholme, Great Wood, Aldcliffe, Haverbreaks and Morecambe. If you would like to swing by today (Friday), its working times are 9:00 am until 8:00 pm. Please see this page for the specifics on Sports Direct Morecambe, including the business times, address info, product ranges and further details.