Sports Direct – Morfa Retail Park, Swansea – Opening Hours & Store Details Sports Direct Store, which occupies a prominent location in Morfa Shopping Park, is situated on Brunel Way, 1.69 miles north-east of the centre of Swansea (a few minutes walk from Brunel Way Bus Stop). This store serves the customers of Landore, Manselton, Cwmfelin, Hafod, Waun Wen, St. Thomas, Winch Wen and Bonymaen. If you would like to visit today (Friday), its operating hours are 9:00 am until 8:00 pm. Refer to this page for the specifics on Sports Direct Morfa Retail Park, Swansea, including the store hours, location particulars, customer feedback and further information.