Sports Direct – Newbury – Opening Hours & Store Details Sports Direct Store is easy to get to on Pinchington Lane, approximately a 1.15 mile distance south of the centre of Newbury (close to Tesco The Triangle Bus Stop). The store is an added feature to the districts of Newtown, Bishops Green, New Greenham Park, Wash Common, The Wharf, Greenham, Greenham Common and Newbury Town Centre. It’s open from 9:00 am to 8:00 pm today (Friday). Here you’ll find some relevant information about Sports Direct Newbury, including the working hours, navigation or customer feedback.