Sports Direct – Norwich – Opening Hours & Store Details Sports Direct Store is situated within easy reach in Chantry Place at 4046 Street Phens Street, a 0.45 mile driving distance south-west from the centre of Norwich (not far from Chapelfield Mall Bus Stop). This store is a handy addition to the areas of Castle Mound, Heigham Grove, Castle Green, The Close, Thorpe Hamlet, Horseshoe Bend, Lakenham and Norwich City Centre. Drop in today (Friday) from 9:00 am until 6:00 pm. Please see this page for additional information regarding Sports Direct Norwich, including the opening times, place of business address details and contact number.