Sports Direct – Penrith – Opening Hours & Store Details Sports Direct Store can be found in a convenient spot on Penrith New Squares, a 1.52 mile drive west from the centre of Penrith (near Newton Rigg College Bus Stop). The store is properly located for customers from Townhead, Newton Rigg, Penrith Town Centre, Newton Reigny, Pallet Hill, Newbiggin, Thacka and Castletown. It’s open today (Friday) from 9:00 am until 6:00 pm. Please review the sections on this page about Sports Direct Penrith, including the hours of business, store location, customer experience and more info.