Sports Direct – Penzance – Opening Hours & Store Details You will find Sports Direct Store easily accessible at 7880 Market Jew Street, approximately a 0.19 mile distance north-east of the centre of Penzance (near Penzance Station). This store is an added feature to the districts of Gulval, Heamoor, Wherrytown, Tredavoe, Penzance Town Centre, Newlyn, Treneere and Longrock. If you plan to stop by today (Friday), its opening times are 9:00 am to 6:00 pm. Please see this page for the specifics on Sports Direct Penzance, including the operating hours, store address, email address and further details.