Sports Direct – Plymouth – Opening Hours & Store Details Sports Direct Store is prominently found on New George Street, a 0.30 mile drive south-west of the centre of Plymouth (nearby Derry’s Cross North Bus Stop). This store is situated in a convenient location to serve the customers of Plymouth City Centre, Barbican, Milehouse, Mannamead, Stoke, Lipson, Stonehouse and St.Judes. If you plan to stop by today (Friday), it is open 9:00 am until 6:00 pm. Here you will see the working times, map and telephone number for Sports Direct Plymouth.