Sports Direct – Riverside Retail Park, Northampton – Opening Hours & Store Details You’ll find Sports Direct Store ideally located in Riverside Retail Park on Fairground Way, 2.66 miles east of the centre of Northampton (adjacent to Lumbertubs Way Interchange of A45 / Nene Valley Way). The store serves customers from the areas of Spinney Hill, Headlands, Phippsville, Cottarville, Ecton Brook, Abington, Brackmills and Westone. Doors are open here today (Friday) from 9:00 am until 8:00 pm, for those who’d like to drop by. On this page you may find all the beneficial information about Sports Direct Riverside Retail Park, Northampton, including the working times, location particulars or phone info.