Sports Direct – Rochdale – Opening Hours & Store Details Sports Direct Store is conveniently positioned in Kingsway Retail Park on Kingsway, a 1.17 mile distance east of the centre of Rochdale (not far from Kingsway / Milnrow Road Bus Stop). The store mainly serves the people in the locales of Firgrove, Buersil, Lady House, Rochdale Town Centre, Milnrow, Belfield, Deeplish and Newbold Brow. Today (Friday), its working times are 9:00 am – 8:00 pm. Please see the various sections on this page for specifics on Sports Direct Rochdale, including the business times, store address, direct telephone and more information about the store.