Sports Direct – Rochester – Opening Hours & Store Details Sports Direct Store occupies an ideal location at 83-93 High St, approximately a 0.68 mile distance north-west from the centre of Rochester (near to Strood Matalan Bus Stop). This store chiefly serves the customers in the areas of Chatham, Borstal, Strood, Upper Upnor, Troy Town, Frindsbury, Rochester and Wainscott. Hours of business today (Friday) are 9:00 am until 6:00 pm. This page will supply you with all the information you need about Sports Direct Rochester, including the hours of operation, store address, contact number and additional details.