Sports Direct – Romford – Opening Hours & Store Details Visit Sports Direct at 30-36 Market Place, 0.22 miles east from the centre of Romford (close to Romford Market). The store serves customers from the areas of Collier Row, Hawkwell House, Romford Town Centre, Laburnham House, Rush Green, Becontree Heath, Parkside House and Gidea Park. Today (Friday), opening times start at 9:30 am and end at 6:00 pm. Refer to this page for the specifics on Sports Direct Romford, including the operating hours, address info, customer reviews and other beneficial information.