Sports Direct – Rotherham – Opening Hours & Store Details Sports Direct Store can be found on Stadium Way, approximately a 1.09 mile driving distance north-east of the centre of Rotherham (a few minutes walk from Rotherham Road / Stadium Way Bus Stop). The store is located properly to serve those from the areas of East Dene, Rotherham, Masbrough, Parkgate, Rawmarsh, Eastwood, Moorgate and Clifton. Today (Friday), open hours begin at 9:00 am and end at 8:00 pm. This page includes information for Sports Direct Rotherham, including the hours of business, navigation or direct contact number.