Sports Direct – Rushden – Opening Hours & Store Details Sports Direct is found in Rushden Lakes Shopping Centre at 1 Northwalk, approximately a 1.27 mile driving distance north-west of the centre of Rushden (near to North Walk). This store is an added feature to the districts of Rushden Town Centre, Wellingborough, Warmonds Hill, Elan Court, Irchester, South View Farm, Higham Ferrers and Stone Cross Farm. On this page you will find all the up-to-date information about Sports Direct Rushden, including the hours of operation, location info, contact number, and additional details.