Sports Direct – Rydon Lane Retail Park, Exeter – Opening Hours & Store Details Sports Direct Store is located in an ideal place in Rydon Lane Retail Park on Rydon Lane, about a 2.28 mile driving distance east of the centre of Exeter (close to Retail Park Bus Stop). The store is a significant addition to the locales of Middlemoor, Heavitree, Countess Wear, Newcourt, Wonford, St Leonards, Digby and St Loyes. Operating hours are from 9:00 am – 8:00 pm today (Friday). Here you may find the specifics for Sports Direct Rydon Lane Retail Park, Exeter, including the store hours, address description, customer reviews and more important information.