Sports Direct – Scunthorpe – Opening Hours & Store Details Sports Direct is proud to be located at 10 Cole Street, approximately 0.36 miles east of the centre of Scunthorpe (near to Scunthorpe Bus Station). The store is a wonderful addition to the local businesses of Lincoln Gardens, Crosby, Scunthorpe Town Centre, Frodingham, New Brumby, Old Brumby, New Frodingham and Berkeley. Swing by today (Friday) from 9:00 am until 6:00 pm. This page will supply you with all the information you need on Sports Direct Scunthorpe, including the opening hours, store address, email contact and more info.