Sports Direct – Scunthorpe – Opening Hours & Store Details Sports Direct is proud to be located at 10 Cole Street, approximately 0.34 miles north-east of the centre of Scunthorpe (near to Scunthorpe Bus Station). The store is a wonderful addition to the local businesses of Lincoln Gardens, Crosby, Scunthorpe Town Centre, Frodingham, New Brumby, Old Brumby, New Frodingham and Berkeley. This page will supply you with all the information you need on Sports Direct Scunthorpe, including the opening hours, store address, email contact and more info.