Sports Direct – Selly Oak, Birmingham – Opening Hours & Store Details Sports Direct Store, which is part of Battery Retail Park, is located at 1B Battery Retail Park, approximately a 3.68 mile drive south-west of the centre of Birmingham, in Selly Oak (nearby Selly Oak Station). The store looks forward to serving the people of Stirchley, Harborne, Selly Oak, Metchley, Bournbrook, Edgbaston, Selly Park and Bournville. 9:00 am – 8:00 pm are its hours of business today (Friday). Please see this page for more information regarding Sports Direct Selly Oak, Birmingham, including the hours of operation, location details or email info.