Sports Direct – Shrewsbury – Opening Hours & Store Details Sports Direct Store is proud to be situated on Hereford Road, about 1.23 miles south from the centre of Shrewsbury (nearby Meole Brace Retail Park). This store serves people principally from the neighborhoods of Coleham, Springfield, Radbrook Green, Meole Brace, Shrewsbury Town Centre, Porthill, Cherry Orchard and Frankwell. 9:00 am – 8:00 pm are its working hours today (Friday). Here you will find some information about Sports Direct Shrewsbury, including the opening times, address details and email info.