Sports Direct – Southampton – Opening Hours & Store Details Sports Direct Store is situated currently at 4050 Above Bar, approximately 0.40 miles south from the centre of Southampton (near to Vincents Walk Bus Stop). This store serves patrons from the districts of Bevois Town, Southampton City Centre, Northam, Itchen, Ocean Village, St Mary’s, Freemantle and Woolston. If you plan to stop by today (Friday), it is open 9:00 am to 7:00 pm. This page will provide you with all the information you need about Sports Direct Southampton, including the hours of operation, place of business address, contact number and further significant details.