Sports Direct – Southend Airport Retail Park – Opening Hours & Store Details Sports Direct Store occupies a location on Rochford Road, about a 1.51 mile distance north from the centre of Southend (nearby Southend Airport Station). The store essentially serves patrons from the districts of Ekco Park, Southend Airport, Elizabeth Gardens, Sutton, Stroud Green, Prittlewell, Rochford and Eastwood. Its open hours for today (Friday) are 9:00 am to 8:00 pm. Please see this page for the specifics on Sports Direct Southend Airport Retail Park, including the hours of business, location description, customer rating and other info.